What we do
We create PREMIUM drinks with real fruit and the power of natural extracts.
Each brand has its own story and its own place at the table, from tea-based sparklings to syrups with a story to tell. What they all share is the standard we hold them to: real ingredients, no flavourings, no artificial sweeteners, and artisanal production.
A market in motion
alcohol-free isn't
just a TREND
€210M
Is the value of the Dutch non-alcoholic market. 25 million more than a year earlier.
60%
Of guests will switch to water or regular soft drinks if the selection is insufficient.
No. 1
Functional soft drinks are the fastest-growing subcategory within the global soft drink market.
Source: NielsenIQ, February 2026
About us
FROM SOFT DRINK FACTORY TO BRAND HOUSE
Started in Amsterdam Noord in 2019 by Tim de Hoon with one conviction: drinks can be more natural and, as a result, taste even better.
"We are one of the few producers that completely avoids the use of flavourings."
Honest ingredients
Extracts
Craft sodas
Amsterdam-Noord