Craft drinks, served
The bottling line in Amsterdam North
Our bottles in Amsterdam North

THE TASTE OF 
NATURE

Craft drinks from Amsterdam North. For our own brands, and for yours.

What we do

We create PREMIUM drinks with real fruit and the power of natural extracts.

Private label production in Amsterdam North

Private label

From recipe to full pallet. Your drink, developed and produced by us.

Natural extracts

Extracts

Natural flavor and functional extracts, supplied in bulk to other makers.

Our drinks in hospitality and retail

Hospitality & retail

Roots, NO.ORD and De Frisdrank Fabriek on the menu or on the shelf.

Events and experiences at House of Chi

Events & experiences

Our immersive worlds at events where people and nature come together.

Our brands
Three brands, one house

Each brand has its own story and its own place at the table, from tea-based sparklings to syrups with a story to tell. What they share is the standard we hold them to: real ingredients, no flavorings, no artificial sweeteners, and artisanal production.

Ons huismerk, waarmee het begon.

Craft dranken, gemaakt door de natuur

Premium sparkling, nul procent.

A market in motion

Non-alcoholic is no longer just a side dish

€210M

Is the value of the Dutch non-alcoholic market. 25 million more than a year earlier.

60%

Of guests will switch to water or regular soft drinks if the selection is insufficient.

No. 1

Functional soft drinks are the fastest-growing subcategory within the global soft drink market.

Source: NielsenIQ, February 2026

Portrait of Tim de Hoon

About us

FROM SOFT DRINK FACTORY TO BRAND HOUSE

Started in Amsterdam North in 2019 by Tim de Hoon with one conviction: drinks can be more natural and, as a result, taste even better.

"We are one of the few producers that completely avoids the use of flavorings."

Flessen op de productielijn van De Frisdrank Fabriek

Private label

Are you looking to launch your own brand of soft drinks, syrups, functional sodas, non-alcoholic sparkling beverages, or barista concentrates?

Investing

House of Chi is growing, and we’re inviting those who believe in us to grow along with us through our certificate program. Will you join us?

Careers AT

We are trying to make the world a better place, while having a lot of fun along the way. Do you want the same as we do?

Honest ingredients

Extracts

Craft sodas

Amsterdam-Noord