THE HOUSE BEHIND
THE BEVERAGES
House of Chi is an Amsterdam-based producer of artisanal, natural beverages, founded in 2019. We create private labels for premium brands and are also building our own brands.
Where it began
FROM SOFT DRINK FACTORY TO BRAND HOUSE
House of Chi was born in 2019 as the brainchild of founder Tim de Hoon. He brought his experience with natural drinks from Nightwatch and combined it with an insatiable curiosity about connection and the power of nature. This led to a bold idea: drinks can be more natural and flavorful if you are willing to invest more in them than the industry is used to. What started as De (Amsterdamse) Frisdrank Fabriek grew into a production and extract house, an R&D lab, and multiple brands. The foundation has remained the same throughout: fresh juices and house-made extracts, never synthetic aromas.
Vision
What we stand for
Real ingredients
We work exclusively with natural ingredients and avoid synthetic aromas and artificial sweeteners.
Amsterdam-Noord
Amsterdam is our home base, where quirkiness and craftsmanship meet. From here, we are building drinks that can be better.
Craftsmanship you can taste
In our own craft factory and R&D lab, we make everything ourselves, from recipe to bottle. Recipes that we keep refining, even when they’re already good.
"It might sound obvious, but just take a look at the back of almost any non-alcoholic drink on the shelf or in your fridge. It’s bound to be packed with (synthetic) flavorings and other unnatural ingredients. That’s why we are one of the few producers that prefers to avoid flavorings entirely."
BUSINESS
At De Frisdrank Fabriek, we develop and produce premium, natural beverages for other brands, ranging from craft sodas to functional drinks. We have served over 50 premium brand partners and developed more than 100 products.
With House of Chi Extracts, we extract functional and flavor profiles from botanical raw materials like flowers, plants, and mushrooms for our own brands, private labels, and B2B.
With House of Chi Collective, our events division, we build immersive beverage experiences at festivals and events. Worlds that connect people with nature and spark a sense of togetherness.
BRANDS
Roots: Premium soft drinks and syrups built on plants, fruit, and botanicals, with a layered, 3-dimensional flavor profile. Launched in 2026.
NO.ORD: the non-alcoholic premium sparkling that stands alongside champagne, not below it. Made for toasting.
De Frisdrank Fabriek: where it all began. Craft soft drinks from Amsterdam North.